1. Purpose of this privacy notice

This privacy notice provides information on how Aston Martin Lagonda Limited (“we”, “us”, “our”) collects and processes your personal data when you visit our website www.astonmartintrackdays.com to book an event.


It is important that you read this privacy notice together with our website privacy policy which contains more detailed information about our data processing.

2. Important information and who we are

We are responsible for your personal data as Data Controller.  If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us by letter or email using the details below:


The Data Protection Officer

Aston Martin Lagonda

Banbury Road


CV35 0DB

United Kingdom


E-Mail: data.officer@astonmartin.com

3. The data we collect about you

We may collect, use, store and transfer different kinds of personal data about you as follows: Identity Data, Contact Data, Transaction Data, Financial Data, Technical Data, Aggregated Data, Profile Data, Usage Data, Marketing and Communications Data.


We explain these categories of data under "Types of personal data" in section 3 of the main Privacy Policy.


We use different methods to collect data about you, which are explained under section 4 of the main Privacy Policy.

4. How we use your personal data

We will only use your personal data for the purpose for which we collected it which include the following:


    To register your interest in receiving details of Aston Martin news, products, services, events and merchandise, including promotional and special offers.
    To process and deliver your order.
    To manage your relationship with us.
    To administer and protect our business and websites.
    To deliver relevant website content to you and measure or understand the effectiveness of such content.
    To improve our website, products/services/events, marketing, customer relationships and experiences.
    To recommend products or services which may be of interest to you.

5. How we share your personal data

We may share your personal data within the Aston Martin group, with Aston Martin authorised dealers and with our service partners, suppliers and sub-contractors who assist us with providing products, services and events to you. More detail can be found in section 6 of the full Privacy Policy.


With respect to the booking of events via www.astonmartintrackdays.com we will need to share your personal data with West Racing Limited the company responsible for operating and delivering the Aston Martin on-track experience events on our behalf. West Racing Limited is a company registered in England and Wales with company registration number 07391794 and whose registered company address is Studio 320 Highgate Studios, 57-79 Highgate Road, London, NW5 1TL, England.

6. International transfers

For those customers and prospects who are resident in the European Union and Switzerland, the data that we collect from you will only be transferred to, and stored at, a destination within the European Union (EU). If we should need to transfer your data outside the EU for a legitimate purpose we will seek your consent or else notify you of any legal basis for such transfer, and ensure that the third party receiving your data has in place adequate levels of protection in accordance with the General Data Protection Regulation 2016/679.

7. Your legal rights

Under certain circumstances, you have the following rights under data protection laws in relation to your personal data: to request access to your data; to request corrections to your data; to request erasure of your data; to object to processing of your data; to request restriction of processing of your data; to request the transfer of your data to a third party; and to withdraw your consent where we are relying on your consent to process your personal data.


You can exercise your rights at any time by contacting us as set out paragraph 2.


More detail can be found in section 10 of the full Privacy Policy.


You also have the right to make a complaint at any time to the Information Commissioner’s Office in the United Kingdom, the British supervisory authority for data protection issues (www.ico.org.uk).

8. How we keep your data safe

Data protection legislation requires us to put in place procedures and technologies to maintain the security of all personal data from the point of collection to the point of destruction. We will ensure that appropriate security measures are taken against unlawful or unauthorised processing of personal data, and against the accidental loss of, or damage to, personal data.

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